The People of MSI
Vital Stats: BS in marketing from St. Joseph's University; post-graduate study at Villanova University; 30+ years of experience in marketing research
Tenure with MSI: Since 1993, Hugh has been a hands-on managing partner who leads financial services, auto and pharma practices.
Background: 30+ years of multifaceted research experience with major firms, including Chilton Research Services and ICR Survey Research Group, where he began building strong ties to the financial services and pharmaceutical markets
Expertise: New product launches, especially in financial services category; highly skilled in target market identification and segmentation; the "monitoring" maven of the company
Insightful Fact: One of the things Hugh is most proud of is a customer retention research model he developed, basing assessment on loyalty as opposed to satisfaction. MSI was thus able to help a financial services firm optimize loyalty-enhancing strategies.