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    Hugh Jeffers
    Executive
    Vice President




    Vital Stats: BS in marketing from St. Joseph's University; post-graduate study at Villanova University; 30+ years of experience in marketing research

    “Technology has enabled faster, more cost-effective data collection and analysis techniques, and we embrace many of them. But we can never lose sight of the basic tenets of sound marketing research. There's no substitute for good design and rigorous execution if you want to deliver truly representative and meaningful results to clients.”