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    Mike Highberger
    Senior Vice President




    Vital Stats: BA in Economics from Dickinson College; MBA Marketing Concentration from Drexel University; 30+ years' marketing research experience

    “Fierce competition, changing markets and new technologies place increasing demands on us to provide better insights. But what does that mean? To me, it means framing every phase of our research – from design through analysis and storytelling – in the context of one question: 'How will this impact my client's business?' ”