The People of MSI
Vital Stats: BA in Mathematics from Minnesota State University, MS in Statistics from North Dakota State University
Tenure with MSI: We welcomed Partha to MSI in June 2012
Background: Partha has more than 15 years of experience in marketing science. He started out at Chilton Research as Sampling Statistician; then joined Taylor Nelson Sofres (TNS) and served as a Director then as the Vice President of Marketing Science.
Expertise: An expert in both statistical techniques and the interpretation of the results that provides actionable insights for clients.
Insightful Fact: Partha believes that using statistical techniques based on established methodologies does not make the findings credible. It should also be verifiable with information from independent sources.