The People of MSI
Vital Stats: BS in Sociology from Penn State; graduate studies in Sociology and Econometrics at Indiana University
Tenure with MSI: Company founder; started MSI in 1988, growing firm from a small two-person team to its current size of 100 employees
Background: President of marketing research for the Weightman Group (formerly Philadelphia's largest ad agency); various positions with Booz Allen Hamilton, M/A/R/C and Brown & Williamson Tobacco
Expertise: Category depth in high-tech products, automotive and packaged goods; finely tuned branding sense; well-grounded in high-level marketing strategy; a global worldview, thanks to multiple engagements for multinational clients
Insightful Fact: Paul is the driving force behind MSI's very successful subsidiary, MSI Advanced Customer Insight, which is pioneering the use of technology for data collection, business intelligence and relationship management. Paul serves as President of MSI-ACI and can be found at its Amsterdam headquarters once a month or so.