The People of MSI
Senior Vice President
Vital Stats: BA in Marketing from Temple University; post-graduate studies at St. Joseph's University; 20+ years of experience with a focus on consumer packaged goods
Tenure with MSI: Other than the company founder, no one matches Susan's longevity – she has been with MSI since its inception.
Background: Started as a Research Associate for the National Analysts division of Booz Allen Hamilton; joined The Weightman Group, formerly Philadelphia's largest advertising agency, where she worked on new product introductions (Alpo Pet Foods, TastyKake)
Expertise: New product launches, product repositioning; manages a broad range of strategic and tactical projects for consumer and B-to-B clients
Insightful Fact: Susan's home was once featured on a national home remodeling TV show, and she thrives (dare we say obsesses) over accuracy in all work that she does.